Franchisee Success Stories
Benson ADU Builders attracts owners who already know how to run a job but are tired of running alone. The people who thrive here usually come from two places: construction or project management, where they built the skills but not the business. What they share is a belief that homeowners deserve a price in writing before anything starts, and a crew that shows up on time and in uniform. Benson gives them the structure to run their own local company under The Relay Standard, with the brand’s 365-Day Done Right Promise behind every build.
Meet Our Owners

Rana S. – Sacramento County, California
Before Benson, Rana spent nine years as a project manager for a commercial general contractor. She ran multimillion-dollar tenant improvements but rarely spoke to a single homeowner. The work was steady, the hours long, and she wanted something she could actually own. She joined Benson ADU Builders after researching prefab brands and realizing Benson was already an authorized builder for Abodu, Cover, and Dvele. “I didn’t want to sell a product I hadn’t verified,” she says. Now she runs her own territory. The written price before work starts is the part of the job she talks about most. Her clients in places like Elk Grove and Roseville regularly comment that nobody else put the numbers in writing up front. She’s doubled her crew size in two years and says the background-checked, uniformed technician policy ended the “who’s at my door” hesitation that most contractors never mention.
Michael Q. – Greater Phoenix, Arizona
Michael spent fifteen years as a framing carpenter, then another seven running his own small remodeling crew. He was good at building and average at everything else: the calls, the follow-ups, the price resets after the job started. “I hated giving a number and then having it move,” he says. Benson’s no-hassle upfront pricing was the reason he joined. The brand gave him a live phone support line that answers 24/7, which means when a homeowner calls at 8 p.m. with a question about setback requirements, someone picks up. Michael handles builds in Tempe, Gilbert, and Chandler. He uses James Hardie cladding on most projects because it holds up in the Arizona sun and homeowners can research the brand themselves. He says ownership changed his schedule more than his workload. “Now I’m running the whole game instead of just swinging a hammer until dark.”
Imani P. – Austin Metro, Texas
Imani came up through property management, not construction. She managed rental portfolios for eight years and saw how many landlords wanted an ADU in the backyard but couldn’t get a straight answer on cost or timeline. “Owners would show me bids with three different numbers on them,” she says. That frustration led her to Benson. She liked that The Relay Standard includes photo updates of the work before and after, and that every project gets a written guarantee. Her Austin territory includes Round Rock and Cedar Park, where city ADU rules are shifting and homeowners need someone who can explain things like floor-area ratio without making them feel stupid. Imani has become the person who answers those questions in plain English. Her background in management, not swinging hammers, turned out to be the advantage. “I know what the client is worried about because I was the client’s advocate for years.”
Marcy W. – Greater Denver, Colorado
Marcy ran sales for a roofing company before Benson. She knew home improvement, knew the pressure to close, and knew she didn’t want to run a business built on verbal estimates that changed at the door. Benson’s written price before any work starts was non-negotiable for her. She joined two years ago and now covers Lakewood, Arvada, and Westminster, where garage-to-ADU conversions are popular for homeowners with steep lots and limited flat ground. She builds with Boxabl and Plant Prefab more often than any other owner in the network, she says, because the quick assembly fits the short Denver building season. The 365-Day Done Right Promise gives her a closing conversation that doesn’t feel like a pitch. “We don’t say it’s perfect. We say we’ll make it right for a year. That’s a different sentence.” Her crew shows up in uniform, background-checked, and texts a digital invoice before the final check clears. She says her hair is grayer now but her weekends are her own.
Your Story Starts Here
If you know this trade and want to run an ADU business built on written prices, uniformed crews, and a promise that’s actually in writing, call (903) 568-7222 or request the info kit below. We’ll send the details. No pressure, no pushy pitch. Just the numbers and the model.
Written by Troy Eastman, Owner & Lead Builder at Benson ADU Builders.


